Consider All Content Possibilities

StratSoy Soybean Organization websites offer a variety of information and communication approaches. The informal inventory below illustrates a range of information content.

No one office will need every kind of information, but this inventory may prove helpful as your plan or update content for your Stratsoy page.

Elements of Identification
Contact Information
Organization or Agency information
Frequently Changing Information
Calendar Information
Programs/Information of Interest to Your Audiences
Features, Special Topics, Major Initiatives
Communications for University Researchers
Links to Other Sites (content)
Links to Other Sites (audiences)
Tips for Delivering Information

Elements of Identification:

  • Full Name of Organization or Office
  • Logo

Contact Information:

  • Mailing Address
  • Phone Number
  • FAX Number
  • E-mail Address
  • URL for your website

Organization or Agency information:
  • Welcome
  • Statement of Purpose
  • Mission Statement
  • Definition/Explanation of Logo
  • Definitions of Associations and Promotion Boards
  • Staff
  • Board Members, Directors
  • Greeting from the Board Chairman, Director
  • Committees
  • USB Representation
  • Historical Facts about the Organization
  • Membership Fees and Application Information

Frequently Changing Information:

  • Announcements
  • News Releases, Articles
  • Newsletters, Magazine Articles
  • Council Question of the Month (OH)

Calendar Information:

  • Upcoming Events, Activities, Meetings
  • Meeting/Conference/Symposium Agendas
  • Meeting/Conference/Symposium Minutes or Reports
  • Regional or National Conferences

Programs/Information of Interest to Your Audiences:

  • Annual Reports
  • Catalogs
  • Budgets; Financial Reports
  • Current Research Projects
  • Past Research Projects
  • Market Development
  • Industry Information
  • Producer Communications
  • International Marketing Research

Features, Special Topics, Major Initiatives:

  • Position Announcements (Biodiesel)
  • The Soybean Checkoff:
    Success Stories Talking Points (USB)
  • Guest Book (IL)
  • Educational Materials (IL)
  • Road Dust Control Q/A (KS)
  • Proceedings (KY)
  • Talk Back Survey (MD) (VA)
  • Long Range Strategic Plan (MI)
  • Just for Kids (MN) (WI); Soy Kids (OH)
  • Soy and Health (MN) (OH) (KY)
  • Exports (MN)
  • Soy Biz (OH)
  • Variety Test Results (WI)
  • Farmer Quotes: Why Should I Join the Soybean Association (NE)
  • Consumer Information (KY)(MI)

Communications for University Researchers:

  • Request for Prepoposals (USB)
  • How to Submit Research Proposals (MD)

Links to Other Sites:
(relevant to your text information)

  • Various topics in StratSoy Resources Area
  • Universities
  • Companies
  • Other Soy and Health Organizations -
  • American Soybean Association
  • United Soybean Board
  • National Biodiesel Board

Links to Other Sites:
(relevant to your audiences)

  • StratSoy
  • Your State's Land Grant University,
    College of Agriculture
  • Research Laboratories
  • State Departments of Ag, USDA, other Agencies
  • StratSoy Resources
  • StratSoy Ask an Expert
  • State Weather
  • Closing Grain Prices
  • Local Media
  • Provide navigation aids to help readers move back and forth through your pages. (KY) (OH) (IL) (MI)

Extend Your Capability to Deliver Information

Explore the links that are now on StratSoy.

Provide links to pages relevant to your audiences, for example, StratSoy Soy and Human Health.

Request links from the StratSoy Resources area to variety trials, research and other information reported on your site.

Look for sites that you want to link to from your page and for sites that you might ask to carry a link to your page.

Include your website address on all your printed materials, including business cards.